A film for Leeds United and adidas, built on #LeedsWouldHaveTakenMore: the knowing, self-aware exaggeration Leeds fans wear like a badge of honour. Ask any of them and they’ll tell you, loudly, proudly and often: more than anyone, anywhere, any time. Forget Attendance FC. This is LUFC. And in most cases, they’re not wrong.
Through the eyes of Kaz on his first away day, the film turns a trip to the away end into something bigger: a heightened, hyper-real ride where memory becomes myth and moments bend and flow into one another. No slow, sentimental montages, no tired matchday tropes. Just Yorkshire attitude, early 2000s nostalgia and a film that moves with swagger. Something more. Something Leeds.
Credits
ClientsAdidas & Leeds United
AdidasJack Van Gelder
Leeds UnitedCharlotte Johnson
AgencyM&C Saatchi Sports & Entertainment
Creative DirectorConall McAteer
Business DirectorSam Hurley
Managing PartnerRoss Watson
Senior Account ExecIqbal Savage
DirectorWill Innes Smith
Exec Producer / ProducerJon Stopp
Production CompanyHype Empire
Shoot DOPEd Hiscox
1st ADBillie Hallows
Post-Production VFXRascal
Post-Production LeadJohn Thornton
GradeDan Levy
LUFC TalentMichael Bridges, Gary Kelly, Nigel Martyn, Dominic Matteo, Mark Viduka, Jermaine Beckford, Ian Harte, Eddie Gray
KazFreddy Smith
TonyChukwubuikem Molokwu
Stills
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