Lucky Number Seven · Sky Bingo

Lucky Number Seven for Sky Bingo is a celebration of the UK’s favourite digit, ‘lucky for some’, the number seven. Once you start looking, it turns up everywhere, and for bingo players it’s more than just a number: it’s a hunch, a habit and a little bit of magic.

The film unfolds in a series of vignettes illustrating the unlikely places players find their inspiration, each one shot with a playful, knowing eye. It’s all underpinned by an uplifting remix of The Who’s Baba O’Riley by Mophonics, building to a finish that feels every bit as good as a full house.