Commissioned by PlayStation for FIFA and the World Cup, The Thumbsore Nation is a modern-day story of the trials and tribulations of being a footy fan, depicting the ups and downs from the terraces to the sofa and the controller. When the tournament comes around the whole country plays along, and nobody feels it more than the thumbs.
The film is influenced by the retro gaming aesthetic of yesteryear in an approach that collides old and new. Classic console nods sit alongside modern football culture, cut with the pace and energy of the game itself and set to a track from Dua Lipa.
Credits
DirectorWill Innes Smith
ClientSony PlayStation
AgencyDrum PHD
Creative DirectorBen Kerr
CreativeMark Fahrina
Agency ProducersAli Terrell & Siophan Woodrow
Production CompanyGotGotNeed
ProducerGrant Branton
Production ManagersEllie de Rose & Sophie Johns
DOPChris Clarke
Art DepartmentCharlie Cave
1st ADLucas Harding
StylistAndy Blake
MusicDua Lipa
Sound DesignScott Little
EditorDavid Mowbray
Post-productionThe Motionbox & Will Innes Smith
Stills
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